If you’ve ever set big goals at the beginning of the year — only to find yourself drifting off course a few months later — you’re not alone. Most real estate agents don’t fail for lack of ambition; they fail for lack of alignment and consistency.

That’s why I created something different. It’s called The Rhumb Line Method™, and it’s a new framework for goal setting — built specifically for modern real estate professionals who want lasting success without burnout.

In the world of sales, we’re often trained to chase numbers—leads, conversions, commissions. But what if the real magic happens not when we chase results, but when we chase meaning?

Welcome to the concept of Ikigai—a powerful Japanese philosophy that translates loosely to “reason for being.” It’s where your passion, mission, vocation, and profession intersect. And for a salesman who wants to become a true master of the craft, discovering their ikigai is a game-changer.

When it comes to influencing others—whether in sales, leadership, or public service—congruency is one of the most powerful tools you can possess. Word congruency, specifically, refers to the alignment between what you say, how you say it, and how you show up. In other words, do your words match your tone, body language, and emotional intent?

A perfect historical example of word congruency in action? Lieutenant Colonel Oliver North, during the 1987 Iran-Contra hearings.

Google didn’t just launch this report for fun. They’re trying to answer a serious question:

How do people define quality video content today—and what role does YouTube play in it?

With competition from TikTok, Netflix, and traditional broadcasters, Google needed hard data to show that YouTube isn’t just another video site—it’s a cultural engine. They commissioned behavioral researchers, neuroscientists, and marketing experts to dig deep into the psychology of video consumption in 2024.

At John Weber Coaching, we’re obsessed with results—and not just any results, but the kind that change your business, elevate your income, and give you the freedom to actually enjoy your life. John actually took the RPM course and things haven’t been the same since.

The real estate industry is undergoing a transformation—and many agents don’t even realize it’s happening.

The old playbook of door-knocking, newspaper & magazine ads, and waiting for referrals is dead (or at least dying). Today’s buyers and sellers are digital-first, research-driven, and loyalty-light. If you don’t evolve, you’ll be left behind.

10 Reasons Every Gated Community Needs a YouTube Channel

Stand out. Tell your story. Attract the right residents.

For the past four decades, I’ve dedicated my career to mastering the world of residential real estate, with a particular emphasis on gated communities. What began as a passion for helping people find their dream homes in secure, amenity-rich neighborhoods evolved into a lifelong commitment to excellence in sales, training, and marketing.

In 2017, I took a leap that would forever change the trajectory of my career—I launched a YouTube channel.

In today’s world, buyers aren’t waiting for a sales pitch to make a decision—they’re making up their minds long before they ever set foot on your property.

This shift was first outlined in Google’s groundbreaking study called ZMOT: Winning the Zero Moment of Truth by Jim Lecinski.

You set your sights on a big goal, determined that this time will be different.

But then life gets busy. Old habits creep back in. That goal—the one you were so fired up about—starts to fade into the background. Before long, you’re back in the same cycle, wondering why meaningful, lasting change always seems just out of reach.

Here’s the truth:

Winning in sales is not a sometime thing; it’s an all-the-time thing. You don’t close a deal once in a while; you don’t do things right every now and then. You do them right all the time. Success is a habit. Unfortunately, so is failure.

In a sea of gated communities, luxury homes, and endless real estate options, finding the perfect home for your client requires more than just market knowledge—it demands discipline, clarity, and an unshakable mindset. The ancient Stoic philosopher Epictetus offers timeless wisdom that can elevate your sales and marketing approach in the high-end real estate market. Let’s explore how his teachings can shape a more effective, resilient, and ethical sales strategy.

Hi John, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I am from Chagrin Falls Ohio originally and I guess you could say a lifelong Cleveland sports fan. The bulk of my experience has been managing sales and marketing operations for developers of luxury master-planned communities. In a few words – I sell and market real estate.

I have always operated with the idea that all people operate either one of two ways. They operate under fear or they operate with love. When I heard the two wolves story I think I liked it better!

One evening an elder Cherokee man told his grandson about a battle that goes on inside of all people. He said, "My son, the battle is between two wolves inside us. One is fear, It carries anxiety, concern, uncertainty, hesitancy, indecision, and inaction."

Luck occurs at the intersection of random chance, talent, hard work, and perseverance. I believe random events happen every single day in everyone's life. When you use the other three parts of luck, people take a hold of that random event and turn it into something good that happens to them. When that happens people say, "Oh, he got lucky!".

It's like Sisyphus, in Greek mythology, Sisyphus was the king of Corinth who was punished in Hades by repeatedly having to roll a huge stone up a hill only to have it roll down again as soon as he had brought it to the top of the hill. Do you ever feel like Sisyphus?

Many books talk about influence, salesmanship, and persuasion. Through the years I have probably read most of them. One of the best written on the market today is Influence by Robert B. Cialdini. If you haven't read the book, it is a must read!

You really can't blame the public. Everywhere the customer goes people are lying to them and taking advantage of them. I'm not even talking about a sales situation. I'm talking about everyday life. Dealing with people that aren't being honest with you. Co-workers, friends, even family. Everyone (2 Billion people) are on Facebook watching other people have fun, get rich, make it big at something and oh yes, the occasional cat videos.

According to Mckinsey Global Institute the average American hears or reads about 100,000 words each day. Think about the emails, texts, phone conversations, TV, radio, friends, etc. These days your "pitch" or "elevator pitch" or your "story" better be good. It better be very good!

Do you want to stand out in a crowded market trying to get your customers attention in this new world of selling? Marketing and selling? I will call this Attunement Selling. Attunement means being or bringing into harmony; a feeling of being "at one" with another being.